1. Who We Are The website is owned and operated by The Flex Guru, trading as My VA Flex. This Privacy Policy explains how we collect, use, share, and protect your personal information when you use the website. Access to and use of this website are also subject to our Terms of Use.

2. Trademark & Intellectual Property The Flex Guru® is a registered trademark in the UK, owned by Charlotte Kearsey. All original materials produced under this brand are protected. Third-party or AI-generated content remains the property of their respective owners.

3. Information We Collect We may collect personal information that you provide when you contact us via forms or email, sign up for newsletters or updates, or use interactive features. Categories of data may include name, email address, phone number, usage data, and cookies or tracking information.

4. How We Use Your Data We use your personal data to respond to enquiries, send newsletters or updates, and improve our website and services. Our lawful basis for processing is consent for communications and legitimate interests for analytics and website improvement.

5. Sharing Your Information We do not sell your data. Personal information may be shared only with trusted service providers who help operate the site, or if required by law or to protect legal rights.

6. Cookies & Tracking Our website uses cookies and similar technologies to improve user experience. You can manage cookies via your browser settings. For guidance, see the ICO cookie guidance.

7. Data Retention We retain personal data only as long as necessary to fulfil the purposes outlined above and in line with legal obligations.

8. Your Rights Under UK GDPR, you have the right to access, correct, or delete your personal data, withdraw consent, restrict or object to processing, and lodge a complaint with the ICO at https://ico.org.uk/make-a-complaint/.

9. Changes to This Policy We may update this Privacy Policy from time to time. Your continued use of the website indicates acceptance of any updates.

10. Contact Us If you have questions about this Privacy Policy or how your data is used, please contact us via our contact page,